No. 46 (2025)

Entrepreneurship and Trade: collection of scientific works / [editorial board: Kutsyk P.O., Semak B.B. et al.]. - Lviv : Publishing house of Lviv University of Trade and Economics, 2025.- Issue 46. - 180 p.

According to the Order of MES of Ukraine No. 1643 (Annex 4) dated December 28 2019 the collection is included in the List of Scientific Professional Publications of Ukraine, category "B".

It is printed according to the approval of Academic Council of Lviv University of Trade and Economics, Protocol of the Council Meeting No. 4 dated October 23, 2025.

The publication is indexed in the following scientometric bases: Ulrich’s Periodicals, Index Copernicus, Google Scholar, WorldCat.

DOI: 10.32782/2522-1256-2023-46

Issue

ТИТУЛЬНА СТОРІНКА (Українська) ЗМІСТ (Українська)

ARTICLES

Illia Barkov

7-15

ASSESSMENT OF CONSUMER PREFERENCES AND BRAND CHOICE FACTORS OF MEDIA COMPANIES

PDF (Українська)

Nataliya Basij, Yuriy Daynovskyy, Bohdan Semak, Dmytro Yahvak

16-26

TECHNIQUES OF MARKETING POLICY OF DISTRIBUTION

PDF (Українська)

Tetiana Horvat, Larysa Luhosh, Yana Ihnatko

27-33

ALTERNATIVE APPROACHES TO ENSURING FINANCIAL SUSTAINABILITY OF NON-PROFIT ORGANIZATIONS IN CONDITIONS OF ECONOMIC INSTABILITY

PDF (Українська)

Tetiana Horodnia, Olha Nikolaichuk

34-42

DIAGNOSIS OF BUSINESS ECONOMIC CULTURE IN THE CONDITIONS OF A WARTIME ECONOMY

PDF (Українська)

Uliana Huzar

43-49

SECURITY FACTORS OF REGIONAL HOSPITALITY INDUSTRY DEVELOPMENT IN THE POST-WAR PERIOD

PDF (Українська)

Yana Koval

50-57

PUBLIC-PRIVATE PARTNERSHIP AS A FACTOR OF ENHANCING THE RESILIENCE OF THE HEALTHCARE SYSTEM UNDER CRISIS CHALLENGES

PDF (Українська)

Volodymyr Kraievskyi, Yurii Myskin, Andrii Lisovyi

58-65

TELEOLOGY OF TRANSPARENCY IN DIGITAL GOVERNANCE: INTERNATIONAL EXPERIENCE OF BLOCKCHAIN INTEGRATION INTO INTERNAL AUDIT

PDF (Українська)

Petro Kutsyk, Oleh Kovtun

66-80

USING ARTIFICIAL INTELLIGENCE TOOLS TO FORM PAYBACK BUSINESS MODELS

PDF (Українська)

Svitlana Lykholat, Ihor Franiv, Serhiy Sereda

81-87

COMPREHENSIVE FULFILLMENT ANALYSIS: ECONOMIC FEASIBILITY AND TECHNOLOGICAL SOLUTIONS

PDF (Українська)

Ruslan Lupak

88-96

MODERNIZATION OF THE INSTITUTIONAL ENVIRONMENT OF INNOVATIVE ACTIVITIES IN THE REGION

PDF (Українська)

Dmytro Malinoshevskyi, Egor Yambikh, Myroslav Kolesnichenko

97-104

FEATURES OF FORMING A MECHANISM OF VECTOR GUIDELINES FOR ENTERPRISE DEVELOPMENT MANAGEMENT BASED ON A SYSTEMS APPROACH

PDF (Українська)

Nataliіa Pedchenko, Svitlana Prasolova, Liudmyla Franko, Serhiy Borsyk

105-115

FINANCIAL SOURCES FOR THE FORMATION OF AN ECOSYSTEM OF ECONOMIC DEVELOPMENT AND FINANCIAL RECOVERY OF THE TERRITORY IN WAR CONDITIONS (ON THE EXAMPLE OF THE POLTAVA REGION)

PDF (Українська)

Yaroslav Rudiuk, Roman Shulyar

116-123

INTEGRATED CONCEPT OF RISK MANAGEMENT FOR INNOVATIVE DEVELOPMENT OF ENTERPRISES IN CRISIS CONDITIONS

PDF (Українська)

Tetiana Ustik

124-133

CITY MARKETING: FROM BRANDING TO INVESTMENT

PDF (Українська)

Roman Khirivskyi

134-142

RATIONALIZATION OF THE STRUCTURE OF THE EDUCATIONAL NETWORK IN THE CONTEXT OF THE EFFICIENCY OF THE USE OF FINANCIAL RESOURCES OF TERRITORIAL COMMUNITIES

PDF (Українська)

Iryna Chuy, Liliya Stefanyshyn, Dominika Manivchuk

143-155

A COMPREHENSIVE APPROACH TO ASSESSING THE FINANCIAL SECURITY STATUS OF AN ENTERPRISE UNDER MARTIAL LAW

PDF (Українська)

Vitalii Shkromyda, Igor Kuzyshyn, Alina Hrubelias

156-164

MODELS OF ACCOUNTING IN FOREIGN COUNTRIES: COMPARATIVE ANALYSIS AND DEVELOPMENT PROSPECTS

PDF (Українська)

Nataliia Shuliar, Yuliia Mazur

165-171

DEPENDENCE OF THE VOLUMES OF SOLD PRODUCTS ON THE EFFICIENCY OF THE COMMODITY POLICY OF ENTERPRISES

PDF (Українська)

Valentyna Yavorska

172-178

EVALUATION OF INTERNATIONAL EXCHANGE TRADING IN DERIVATIVE CONTRACTS ON ORGANIZED COMMODITY MARKETS

PDF (Українська)