Entrepreneurship and Trade

Current Issue

No. 46 (2025)

Title of the publication: Entrepreneurship and Trade

Year of foundation: The collection was founded in 1998. According to the Resolution of the Presidium of HAC of Ukraine No.1-05/7 dated June 09, 1999, it was included into the list of specialized publications. The collection was renamed in 2016.

Founder of the publication: Lviv University of Trade and Economics

Periodicity: 6 times a year

Language of publication: Ukrainian, English, Polish

Registration of Print media entity: Decision of the National Council of Television and Radio Broadcasting of Ukraine: Decision No. 2512 as of 08.08.2024

Media ID: R30-04399

Professional registration (category «B»): Decree of MES No. 1643 (Annex 4) dated December 28, 2019; Decree of MES No. 491 (Annex 4) dated April 27, 2023

Branch of science: economics

Policy of the scientific publication: The collection is a professional scientific and peer-reviewed publication, which releases original articles that reveal the results of scientific, practical, educational and methodological research on the theory and practice of trade and entrepreneurship. The bulletin provides sharing experience and highlights current issues of organizing the activities of economic entities in various business fields in Ukraine and abroad. Methods of optimization of small, medium and large business entities, increase of their operational efficiency and capacity building are developed and justified. The target audience of the bulletin is researchers, entrepreneurs, managers of trade and manufacturing companies, teachers of higher education institutions, graduate students, students of economic and technical specialities.

Abstract databases: Vernadsky National Library, Google Scholar, Ulrich's Periodicals Directory, Index Copernicus, WorldCat

ISSN: 2522-1256 (Print), 2522-1264 (Online)

DOI: 10.32782/2522-1256

ARTICLES

Illia Barkov
7-15
ASSESSMENT OF CONSUMER PREFERENCES AND BRAND CHOICE FACTORS OF MEDIA COMPANIES
https://doi.org/10.32782/2522-1256-2025-46-1
PDF (Українська)
Nataliya Basij, Yuriy Daynovskyy, Bohdan Semak, Dmytro Yahvak
16-26
TECHNIQUES OF MARKETING POLICY OF DISTRIBUTION
https://doi.org/10.32782/2522-1256-2025-46-2
PDF (Українська)
Tetiana Horvat, Larysa Luhosh, Yana Ihnatko
27-33
ALTERNATIVE APPROACHES TO ENSURING FINANCIAL SUSTAINABILITY OF NON-PROFIT ORGANIZATIONS IN CONDITIONS OF ECONOMIC INSTABILITY
https://doi.org/10.32782/2522-1256-2025-46-3
PDF (Українська)
Tetiana Horodnia, Olha Nikolaichuk
34-42
DIAGNOSIS OF BUSINESS ECONOMIC CULTURE IN THE CONDITIONS OF A WARTIME ECONOMY
https://doi.org/10.32782/2522-1256-2025-46-4
PDF (Українська)
Uliana Huzar
43-49
SECURITY FACTORS OF REGIONAL HOSPITALITY INDUSTRY DEVELOPMENT IN THE POST-WAR PERIOD
https://doi.org/10.32782/2522-1256-2025-46-5
PDF (Українська)
Yana Koval
50-57
PUBLIC-PRIVATE PARTNERSHIP AS A FACTOR OF ENHANCING THE RESILIENCE OF THE HEALTHCARE SYSTEM UNDER CRISIS CHALLENGES
https://doi.org/10.32782/2522-1256-2025-46-6
PDF (Українська)
Volodymyr Kraievskyi, Yurii Myskin, Andrii Lisovyi
58-65
TELEOLOGY OF TRANSPARENCY IN DIGITAL GOVERNANCE: INTERNATIONAL EXPERIENCE OF BLOCKCHAIN INTEGRATION INTO INTERNAL AUDIT
https://doi.org/10.32782/2522-1256-2025-46-7
PDF (Українська)
Petro Kutsyk, Oleh Kovtun
66-80
USING ARTIFICIAL INTELLIGENCE TOOLS TO FORM PAYBACK BUSINESS MODELS
https://doi.org/10.32782/2522-1256-2025-46-8
PDF (Українська)
Svitlana Lykholat, Ihor Franiv, Serhiy Sereda
81-87
COMPREHENSIVE FULFILLMENT ANALYSIS: ECONOMIC FEASIBILITY AND TECHNOLOGICAL SOLUTIONS
https://doi.org/10.32782/2522-1256-2025-46-9
PDF (Українська)
Ruslan Lupak
88-96
MODERNIZATION OF THE INSTITUTIONAL ENVIRONMENT OF INNOVATIVE ACTIVITIES IN THE REGION
https://doi.org/10.32782/2522-1256-2025-46-10
PDF (Українська)
Dmytro Malinoshevskyi, Egor Yambikh, Myroslav Kolesnichenko
97-104
FEATURES OF FORMING A MECHANISM OF VECTOR GUIDELINES FOR ENTERPRISE DEVELOPMENT MANAGEMENT BASED ON A SYSTEMS APPROACH
https://doi.org/10.32782/2522-1256-2025-46-11
PDF (Українська)
Nataliіa Pedchenko, Svitlana Prasolova, Liudmyla Franko, Serhiy Borsyk
105-115
FINANCIAL SOURCES FOR THE FORMATION OF AN ECOSYSTEM OF ECONOMIC DEVELOPMENT AND FINANCIAL RECOVERY OF THE TERRITORY IN WAR CONDITIONS (ON THE EXAMPLE OF THE POLTAVA REGION)
https://doi.org/10.32782/2522-1256-2025-46-12
PDF (Українська)
Yaroslav Rudiuk, Roman Shulyar
116-123
INTEGRATED CONCEPT OF RISK MANAGEMENT FOR INNOVATIVE DEVELOPMENT OF ENTERPRISES IN CRISIS CONDITIONS
https://doi.org/10.32782/2522-1256-2025-46-13
PDF (Українська)
Tetiana Ustik
124-133
CITY MARKETING: FROM BRANDING TO INVESTMENT
https://doi.org/10.32782/2522-1256-2025-46-14
PDF (Українська)
Roman Khirivskyi
134-142
RATIONALIZATION OF THE STRUCTURE OF THE EDUCATIONAL NETWORK IN THE CONTEXT OF THE EFFICIENCY OF THE USE OF FINANCIAL RESOURCES OF TERRITORIAL COMMUNITIES
https://doi.org/10.32782/2522-1256-2025-46-15
PDF (Українська)
Iryna Chuy, Liliya Stefanyshyn, Dominika Manivchuk
143-155
A COMPREHENSIVE APPROACH TO ASSESSING THE FINANCIAL SECURITY STATUS OF AN ENTERPRISE UNDER MARTIAL LAW
https://doi.org/10.32782/2522-1256-2025-46-16
PDF (Українська)
Vitalii Shkromyda, Igor Kuzyshyn, Alina Hrubelias
156-164
MODELS OF ACCOUNTING IN FOREIGN COUNTRIES: COMPARATIVE ANALYSIS AND DEVELOPMENT PROSPECTS
https://doi.org/10.32782/2522-1256-2025-46-17
PDF (Українська)
Nataliia Shuliar, Yuliia Mazur
165-171
DEPENDENCE OF THE VOLUMES OF SOLD PRODUCTS ON THE EFFICIENCY OF THE COMMODITY POLICY OF ENTERPRISES
https://doi.org/10.32782/2522-1256-2025-46-18
PDF (Українська)
Valentyna Yavorska
172-178
EVALUATION OF INTERNATIONAL EXCHANGE TRADING IN DERIVATIVE CONTRACTS ON ORGANIZED COMMODITY MARKETS
https://doi.org/10.32782/2522-1256-2025-46-19
PDF (Українська)
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