CHOICE OF STRATEGIC DIRECTIONS FOR THE FORMATION OF SECURITY OF COMMERCIAL ENTERPRISES IN THE CONDITIONS OF MARITAL STATE IN UKRAINE

Abstract

The article examines theoretical and applied approaches to the choice of strategic directions for the formation of the security of commercial entrepreneurship in the conditions of martial law in Ukraine. The purpose of the article was to study modern approaches and solutions for the development of measures to eliminate the safety problems of commercial entrepreneurship in the conditions of martial law in Ukraine. It has been proven that commercial entrepreneurship involves solving a whole complex of complex, often contradictory problems, taking into account national and regional interests, as well as the motives of various social groups of the population. It is argued that the further development of the entrepreneurial environment in Ukraine occurs with certain difficulties, which is explained by various reasons of an objective and subjective nature. The distribution of factors that hinder the development of commercial entrepreneurship is revealed. The definition of "safety of commercial entrepreneurship" has been clarified as a set of measures, the implementation of which makes it possible to ensure the economic stability of the enterprise and its development under the uncertainty of the internal and external environment and the risk of investment activity. It is substantiated that the safety of commercial entrepreneurship is achieved by creating a system of its support. Based on the study of the structural and logical scheme of ensuring the economic security of the enterprise at different levels of management, the formation of security through the implementation of measures and programs to ensure the security of the state, region, and the relevant sphere of economic activity is proposed. It is proposed for business structures to use a systematic approach to the organization of the safety of commercial entrepreneurship, which is organizational-management, regime, technical, preventive and propaganda measures aimed at the high-quality implementation of the protection of the interests of the enterprise from external and internal threats. The topics of the following studies should be the specifics of providing physical protection of subjects of commercial entrepreneurship, as well as information security as a component of economic security of business.