CURRENT TRENDS OF INRODUCTION OF SERVICE INNOVATIVE FORMS IN THE RESTAURANT BUSINESS

No. 25 (2019), ACTIVATION OF BUSINESS ACTIVITIES IN THE AREA OF TRADE AND SERVICES
No. 25 (2019)

CURRENT TRENDS OF INRODUCTION OF SERVICE INNOVATIVE FORMS IN THE RESTAURANT BUSINESS

ACTIVATION OF BUSINESS ACTIVITIES IN THE AREA OF TRADE AND SERVICES
https://doi.org/10.36477/2522-1256-2019-25-07
O. Y. Zavadynska
Kiev National University of Culture and Arts
https://orcid.org/0000-0001-9538-3419
A. A. Kinchur
Kiev National University of Culture and Arts
E. V. Dereviskiy
Kiev National University of Culture and Arts
PDF (Українська)

Keywords

restaurant business
restaurant enterprise
innovative technologies
trends
introduction
service

How to Cite

Zavadynska, O. Y., Kinchur, A. A., & Dereviskiy, E. V. (2019). CURRENT TRENDS OF INRODUCTION OF SERVICE INNOVATIVE FORMS IN THE RESTAURANT BUSINESS. Entrepreneurship and Trade, (25), 54-59. https://doi.org/10.36477/2522-1256-2019-25-07
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Abstract

The article analyzes the current trends of introduction of service innovative forms in restaurant business, the theoretical and methodological aspects of the innovation essence and innovative activity of the restaurant industry, as well as new models of customer service. Research methods combine analytical, marketing research, observations, forecasting methods, classification and systematization of information. The theoretical and methodological basis of the study were the laws of Ukraine, legislative acts, normative documentation, statistical data, works of domestic and foreign scientists, in particular periodicals, electronic resources. The scientific novelty of the article is to identify the need for innovative forms of service introduction in restaurants to improve the efficiency of services providing. The article emphasizes that in order to achieve the restaurant service efficiency, employees need to have professional knowledge of the specifics of service provision, constantly improve the level of professionalism and actively respond to the current changes in the restaurant business world. It is noted that in order to improve the quality of service, one of the most powerful tools in competition is the further introduction of innovative approaches in restaurant enterprises. Five main directions of innovative processes development in the restaurant industry are identified. The need to introduce and develop these trends is relevant primarily because of current fashion trends in the field of restaurant business. It is proposed to introduce such innovative trends as business processes reengineering, catering, creative direction or the author's kitchen, merchandising, automation of the management system in restaurant enterprises, creation of new res-taurant formats - the so-called free or creative spaces coworkings, no-cafe or smart cafe, which will allow the restaurant industry to provide services effectively and be competitive in the harsh market conditions.

https://doi.org/10.36477/2522-1256-2019-25-07
PDF (Українська)

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