BENEFITS OF IMPLEMENTING IOT FOR AUTOMATION OF PROCESSES IN PRODUCT RETAIL

Abstract

The implementation of Internet of Things (IoT) technology in the retail sector, particularly in product retail, has emerged as a pivotal development in the current era of digital transformation. This research focuses on analyzing the benefits of IoT adoption in product retail, emphasizing its role in streamlining operations, reducing costs and fostering personalized consumer interactions. The increasing competition in the retail industry, combined with the need for cost optimization and efficient business processes, necessitates innovative technological solutions. IoT offers a comprehensive approach to addressing these challenges, enabling retailers to create more transparent and responsive systems. The integration of IoT into retail operations allows for real-time monitoring, data exchange, and process automation, facilitating more informed decision-making and reducing the reliance on manual labor. The purpose of this research is to provide a comprehensive analysis of the advantages of IoT in product retail, examining its impact on business automation, operational cost optimization, and customer experience enhancement. By exploring real-world case studies and current implementations, the article assesses the economic effects and identifies new pathways for leveraging IoT technologies to strengthen competitive positions within the industry. The paper also discusses the environmental and economic benefits of IoT, such as minimizing product spoilage through real-time temperature and humidity monitoring, optimizing energy consumption in stores, and reducing operational overhead costs. In conclusion, the study underscores the transformative potential of IoT in the retail sector, highlighting its role in automating processes, improving cost efficiency, and enhancing customer experiences. As IoT technologies continue to evolve, their impact on product retail is expected to deepen, providing companies with a competitive edge in an increasingly digital marketplace. This research provides valuable insights into the strategic advantages of IoT integration and serves as a foundation for future innovations in retail automation.