FEATURES OF THE INTRODUCTION OF THE INTERNET OF THINGS (IOT) AS A DRIVER OF INNOVATION IN THE AGRO-INDUSTRIAL SECTOR

Abstract

The article substantiates how technological innovations in the agro-industry, combined with intelligent management systems (Internet of Things (IoT), wireless networks based on artificial intelligence and blockchain), have outlined new approaches to agricultural production. The study is devoted to identifying the features of the introduction of IoT in the management of agricultural processes and developing recommendations for the use of innovative man-agement technologies for the post-war reconstruction of the agro-industrial sector of Ukraine. The identified features of the introduction of IoT are differentiated by additive levels of technological, organizational and communication sup-port. The features of creating digital copies of management objects at the technological level are shown, and tools for transmitting information using wireless communication technologies are described. The technological features of com-bining and interpreting data at the organizational level are highlighted for further use by stakeholders - participants in the supply chain. The possibilities of dynamic use of data for tracking performance, pricing, logistics, etc. are shown. It was found that physical objects at the communication support level are logically combined with digital copies, which allows us to recommend the use of virtualized experience of management innovations without the risks of financial loss-es and the generation of new knowledge to increase productivity throughout the supply chain. Given the importance of the task of post-war restoration of the agro-industrial sector on an innovative basis, taking into account the current state of implementation of smart technologies in agricultural enterprises of Ukraine, an integrated system for the im-plementation of new management technologies based on IoT is proposed. The recommended system with a symbiotic connection between levels allows for the collection, accumulation and transmission of data in real time with a sufficient level of security and integrity, will stimulate the innovative development of the agro-industry. Recommendations are provided for optimizing business models in the industry using IoT capabilities for the productive and resource-saving development of the agro-industrial sector of the economy, which allows optimizing the use of funds allocated for post-war reconstruction.