ACTUAL INNOVATIONS FOR BUSINESS ON THE MARKET OF FINANCIAL SERVICES
Abstract
Abstract. The conditions and influence of the introduction and utilization of innovations as information technologies on the opportunities for business development on the market of financial services are considered. Several types and scopes of application of “fintech” in the financial industry of global and national economies are defined. Typical directions of fintech-services are considered, and perspectives of the development of the market of fintech services in Ukraine are outlined. The study found that solving the problem of inefficiency of the domestic economy lies in the sphere of introduction of innovations in all spheres of economic activity and depends primarily on business entities investing in different types of innovation. It is determined that in the market of financial services, innovative information technologies allow to create new business models and schemes of interaction between financial organizations and clients. Innovative information technologies in the financial sphere make the capital movement easier, faster and cheaper, which contributes to the economic development of Ukraine.
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