INNOVATIVE MANAGEMENT TECHNOLOGIES IN THE SPHERE OF RESTAURANT BUSINESS

Abstract

Abstract. The article is devoted to the analyzis of current situation of the innovative technologies applying with the purpose to improve the effectiveness of restaurant facilities in Ukraine and abroad. The methodology of the research includes the systematization of information about how the sphere of restaurants facilities are established and developed. The scientific concepts and theoretical developments of domestic and foreign scientists in the sphere of marketing, economy of enterprises, as well as current Ukrainian legislation are the basis of the theory and methodology of the research. The scientific novelty of the article is the identification of needs to apply the innovative technologies effectively with the aim to improve the efficiency of the restaurant business facilities, and to determine the basic principles of the implementation such technologies in consideration with type of restaurant facility and nature of innovation. The article emphasizes that in the current Ukrainian realities the restaurant business sphere is only in the process of formation due to problems of the current economic and political situation in country. It is noted that one of the most powerful tools to raise competitiveness and to stimulate business activity in the sphere of restaurant industry is the further implementation of innovative approaches at the restaurants. It is concluded that for effective implementation of innovations by the subjects of restaurant facilities must be carried out effective planning of business in general and planning of innovative activities in particular. The article indicates the stages of using of the innovative development strategy for restaurant facilities and considers its main tasks. We believe that the significant details disclosed in the article will allow entities of restaurant business to provide the services effectively and to be competitive in the rough market conditions.