ASSESSMENT OF THE ECONOMIC EFFICIENCY OF EXHIBITION AND FAIR ACTIVITIES

Abstract

The article presents the results of a study of the issues of assessing the economic efficiency of exhibition and fair activities. The theoretical foundations of the aspects of evaluation and recommendations for improving the efficiency of exhibition activities are worked out, and the evaluation of the effectiveness of an exhibition and fair event is complicated by the multifactorial nature of approaches, and this directly affects not only the development of scientific activity, but also the exhibition activity, which may fade over time without adequate definition and evaluation of the effectiveness of the events. It is shown that exhibition and fair events are platforms for promoting new products and technologies, new ideas that have economic significance both in the national and global markets. The choice of methods by the authors is due to the full and up-to-date disclosure of the tasks set in the study, disclosure of economic efficiency and costs in the event industry. The modern era of innovative technologies is characterised by powerful project implementation tools. Therefore, in today's world, there is no alternative to large economic forums that harmoniously combine communication, emotions, impressions, discussions, and contacts, and create a so-called comprehensive awareness in terms of decision-making. The author proposes basic models for calculating the effectiveness of exhibition events and a methodology for assessing losses in case of their postponement or cancellation. The issue of defining an exhibition event as "international" remains equally relevant. For this purpose, the author proposes key features that allow an event to be classified as an international exhibition and fair. It is concluded that the analysis carried out in the study indicates insufficient use of the country's opportunities for the development of the event industry. One of the key negative factors is the imperfection of the material and technical base, low automation of routine operations in the field of customer interaction, ensuring its effective participation in exhibitions and forums, and, unfortunately, the current military and political situation. At the same time, the development of a powerful exhibition and fair activity in the post-war period should be the most important area of activity for the state and business. It is necessary to improve the infrastructure for holding major international exhibitions, congresses, forums and fairs. All of this should promote the development of the country's economy and help create new jobs.