NOEOCONOMICS AS A CULTURAL TOPOS OF EXISTENTIAL SENSES

Abstract

The socio-cultural context of the functioning of the nooeconomy is investigated in its essential meaning of producing texts of ontological novelty as a purely human activity, where an intelligent machine does not constitute a competitive alternative to human creativity. The priority of existential requests of the aggregate demand of the nooeconomy in the conditions of dominance of digital technologies of zero marginal costs of production and quantum technologies of zero opportunity costs of application of cognitive-axiological capital is shown. Nooeconomy is shown as a system of management in which types of services go beyond the determinism of material resources. Nooeconomy is defined as a way of organizing management in which existential texts are produced, exchanged, and consumed, the use value of which is ontological novelty. Nooeconomics is interpreted in the context of humanomics as a general theory of knowledge about humans. Nooeconomics is considered a product of ideational culture, not sensual culture, therefore the spectacular nature of the economy of mass consumption services is only a prerequisite for the formation of nooeco-nomics. A hypothesis is put forward of the resuscitation of the primordial form of exchange – symbolic as such, where the movement of ontological novelty as the use value of the text can acquire an acceptable institutional-inclusive axio-logical toponym. Symbolic exchange is characterized by the totality of the exchange act beyond the determinism of space and time. The thesis is put forward that it is impossible for artificial intelligence to replace human intellectual and creative work in the field of unpacking compressed meanings of the semantic vacuum and creating texts of ontolog-ical novelty according to the spontaneous principle of axiological filtering of textualization. It is argued that nooecon-omy is possible as a phenomenon of sociocultural fluctuations of ideational culture.