No. 47 (2025)

Entrepreneurship and Trade: collection of scientific works / [editorial board: Kutsyk P.O., Semak B.B. et al.]. - Lviv : Publishing house of Lviv University of Trade and Economics, 2025.- Issue 47. - 160 p.

According to the Order of MES of Ukraine No. 1643 (Annex 4) dated December 28 2019 the collection is included in the List of Scientific Professional Publications of Ukraine, category "B".

It is printed according to the approval of Academic Council of Lviv University of Trade and Economics, Protocol of the Council Meeting No. 6 dated December 29, 2025.

The publication is indexed in the following scientometric bases: Ulrich’s Periodicals, Index Copernicus, Google Scholar, WorldCat.

DOI: 10.32782/2522-1256-2023-47

Issue

ТИТУЛЬНА СТОРІНКА (Українська) ЗМІСТ (Українська)

ARTICLES

Nadiya Baluk, Larysa Buk, Оlga Vovchanska, Іryna Trygub

7-19

AI SUPPORT FOR MARKETING ACTIVITIES IN THE B2B MARKET

PDF (Українська)

Kateryna Buzhymska

20-28

INTEGRATION OF DIGITAL TECHNOLOGIES INTO THE DEVELOPMENT OF THE MARKETING COMPLEX: FEATURES OF IMPACT ON MANUFACTURING AND SERVICE ENTERPRISES

PDF (Українська)

Inna Deineha, Andrii Fihun

29-38

ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING OF HEALTHCARE ORGANIZATIONS AS A TOOL FOR ENSURING THEIR ECONOMIC SECURITY

PDF (Українська)

Dmytro Dudko

39-48

SIMULATION SCENARIOS OF MONETARY TRANSMISSION DURING THE CRISIS PERIOD IN UKRAINE

PDF (Українська)

Hanna Zavadskykh, Olena Vasylchenko

49-57

THE ROLE OF SOCIAL ENTREPRENEURSHIP IN FORMING SUSTAINABLE REGIONAL DEVELOPMENT

PDF (Українська)

Olga Kalaman, Dmytro Kharenko

58-65

CORPORATE CULTURE AS A TOOL FOR IMPLEMENTING THE DEVELOPMENT STRATEGY OF HOSPITALITY INDUSTRY ENTERPRISES

PDF (Українська)

Nataliia Kasianova, Yuliia Dyiak, Yuriy Popov

66-75

FEATURES OF FORMING THE MARKETING STRATEGY OF FARM HOLDINGS

PDF (Українська)

Dmytro Kretov

76-82

ASSESSMENT OF THE STATE OF DIGITAL TRANSFORMATION OF UKRAINIAN BANKS

PDF (Українська)

Oleksandr Litvinov, Dmytro Ogrenych

83-91

PERFORMANCE MANAGEMENT OF IT ENTERPRISES: A METHODOLOGICAL APPROACH BASED ON VARIABLE COST AND MARGINAL PROFIT ANALYSIS

PDF (Українська)

Serhii Lovas

92-97

CUSTOMS REGULATION OF CROSS-BORDER E-COMMERCE IN THE CONTEXT OF DIGITALIZATION

PDF (Українська)

Ruslan Lupak, Yevhen Savka

98-106

TOOLS FOR REESTABLISHMENT OF INVESTMENT ATTRACTIVENESS IN THE CONTEXT OF ENSURING ECONOMIC SECURITY OF INDUSTRY-RELATED MARKETS

PDF (Українська)

Lubov Medvid, Andriy Medvid

107-117

PROSPECTS AND CHALLENGES OF IMPLEMENTING THE DUAL FORM OF EDUCATION IN HIGHER EDUCATION INSTITUTIONS

PDF (Українська)

Yuriy Myronov, Yelyzaveta Murzayeva

118-124

INNOVATIVE APPROACHES IN ANIMATION PROGRAMMES: THE USE OF VIRTUAL AND AUGMENTED REALITY IN THE TOURISM AND HOSPITALITY INDUSTRY

PDF (Українська)

Bohdan Semak, Ivan Lynda

125-133

THEORETICAL AND METHODOLOGICAL PROVISIONS FOR DEVELOPING THE ARCHITECTONICS OF THE SYSTEM OF FINANCIAL AND ECONOMIC SECURITY OF ENTREPRENEURSHIP IN A TRANSFORMATIONAL ECONOMY

PDF (Українська)

Tetiana Serbina

134-140

STRATEGY FOR DEVELOPMENT OF INDUSTRIAL ENTERPRISES IN CONDITIONS OF UNCERTAINTY AND RISKS

PDF (Українська)

Igor Sosnov, Yevhenii Ippolitov

141-149

STRATEGIC INFORMATION SECURITY PROVISION FOR AN ENTERPRISE

PDF (Українська)

Olha Shulha

150-159

METHODICAL APPROACHES TO ASSESSING THE EFFICIENCY OF THE MANAGEMENT SYSTEM FOR ECONOMIC SECURITY OF THE AGRICULTURAL SECTOR

PDF (Українська)