HUMAN CAPITAL IN THE NOOECONOMICS: PRESENCE OR PRODUCTIVITY?

Abstract

The cultural and existential content of the formation of the human capital of the nooeconomics – cognitariat is investigated. The idea of the need to institutionalize the normative pattern of the ideational type of culture as an incubation center for the generation of the cognitariat, denoted by the metaphor of the «Ark», is put forward. The spread of digitalization and the prospects for the application of quantum technologies are interpreted as parameters of the limit determinism of socio-cultural fluctuations of economic systems and technological prerequisites for the formation of the nooeconomy. In addition to the «incubation institution», the possibility of identifying an alternative anthropogenic center of cognitariat generation, which accumulates the meganarratives of the «pole of completeness», is considered. Attention is focused on the axiological-cultural and socio-economic opposition of the meritocracy of the cognitariat and the oligarchy of the rentiers, which are denoted by the metaphor of the «creole». The social mechanism of creolization and its restrictive impact on the possibilities of economic development are clarified. The cognitive-existential contours of the self-transcendence of the will and imagination of the cognitariat are outlined through the intentional references of the axiological-dimensional ontology. It is argued that the socioentropy of the senses in the narratives of sensual culture has given rise to a special economic category of producers and consumers of the services of spectacular impressions – urgopithecus, who act as a material for ensuring the legitimacy of the reproduction of the power of the Creoles. The concept of «liminality» is understood as the capacity of the paternal corridor of culture in the form of an «incubation» institution to generate the passionarity of the cognitariat through the implementation of an alternative paradigmatic project of the socio-economic order. A hypothesis is put forward, where the topos of semantic vacuum as the continuity of compressed meanings of all possibilities of all actualizations of praxeological applications of resources and labor is understood as the immanent-infinite space of human consciousness, limited only by the descriptive tools of axiological text-making of the imagination and the semiotic tools of culture. It is Ukraine, in the opinion of the authors, that has the most favorable prerequisites for the formation of cognitariat, proceeding, first of all, from the grassroots initiative of passionate responses to the absurd challenges of agonizing empires.