Keywords
restaurant
chef brand
authentic cuisine
gastronomic brand
local food
gastronomic tourism
Podolia cuisine
Khmelnytskyi
How to Cite
Abstract
The vision of the article is to characterize the possibilities of creating modern restaurant products, innovatively interpreting traditional recipes of ancient dishes and local food. The formation of the concept of "new Ukrainian cuisine" is noted, the conditions for identifying a dish recipe as ancient are determined. The concept of a "hybrid" restaurant is substantiated as one that optimally combines "tradition" expressed in local dishes - representatives of the region's gastronomy and "modernity" as the chef's innovation. A successful case of a modern restaurant interpretation of recipes for ancient Podillya and Volyn dishes (within the modern Khmelnytskyi region) is presented in the context of implementing the cultural and business mission of authentic cuisine restaurants operating in the “local food” niche (“Pivdenna Brama”, “Restoratsiya Shpigelya”, Khmelnytskyi). The role of the chef (chef brand) as an important partner in efforts to promote local food systems is emphasized. The teaching experience of the founder, brand chef and scientific consultant of restaurants that became the basis for research work, the binary educational project “Regional Cuisine of Podillya” and “Gastronomic Tourism” in higher education institutions that train bachelors in tourism and hotel and restaurant business is noted. The practical achievements of the implementation of the project of thematic gastronomic events-events "Gastroevents of Podil cuisine" as unique platforms for the presentation and tasting of exclusive dishes based on ancient recipes and traditional cooking technologies, revealing the useful and unique properties of local products are described. The dishes-gastronomic brands in the interpretation of the brand of the chef of "Restaurant Shpigel" and "Pivdenna Brama" are characterized by the parameters: name of the dish, basic ingredient and ingredient base, unique local products, idea and interpretation, author of the idea, status of the dish. Examples of traditional dishes and local products of the Khmelnytskyi region presented within the framework of the project "Gastroevents of Podil cuisine" are given. The possibilities of integrating restaurants of local food and authentic cuisine into gastrotours of the Khmelnytskyi region are presented.
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